Case study on ITC e-Choupal. 1. What is the innovation of the e-Choupal? e- Choupals provides the use of internet to connect different farmers with large firms . This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. ITC’s e-Choupal: A case study on. Rural Marketing Initiative. Management Case. Prof. Rajesh Panda. Deputy Director, Associate Professor, SIBM, Pune. E-mail.
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An action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future.
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Access points are located in physical choupl allowing agricultural inputs and technology to be traded. Includes an advisory and knowledge exchange function to help farmer’s manage risks.
To address this, ITC launched e-Choupal, an accessible online platform that empowers farmers through access to information. The programme seeks to increase their economic and competitive capacity and support wider choupa communities.
Upon accessing e-Choupal, Indian farmers have an unprecedented volume and range of resources at their fingertips. For example, up-to-date market information, including demand data, which can help address the mismatch of supply and demand that often forces farmers to discard parts of their produce. Pricing information positions farmers to exploit trends and time their sales to get the best price. E-Choupal also includes weather forecasting, and a knowledge exchange feature which enables farmers to share advice on managing risks like soil contamination or salinity.
Trading is supported with farm inputs and outputs available to purchase. Farmers are already reporting the benefits from using e-Choupal.
ITC’s e-Choupal: Taking E-Business to Farmers
Data on acreage and yield between -shows that profits of farmers accessing the e-Choupal platform almost tripled. Soya farmers learned how to apply scientific farming practices to reduce seed use from kg per acre to Infour million farmers used the service via 6, e-Choupal access points spread over 40, villages in 11 states.
There are direct advantages for ITC too. By eliminating superfluous steps in the supply chain, the company lower its net procurement costs, despite offering better prices to farmers.
Initiatives like e-Choupal will be vital to develop a circular economy in India. These are areas in which e-Choupal is already having a significant impact. The circular economy gives purpose to the digital transformation.
Case Studies – ITC eChoupal
For longform case study: To accelerate a transition to a circular economy the support of policy makers and educational institutions, in addition to resource prices, is paramount. See related case studies. Discover our other sites An action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future. The online festival of ideas that asks: What if we could redesign everything?
The go-to online location for news and insight on the circular economy and related subjects. Circular economy Our story Our work Resources News. Partners The Team Mission Milestones. Circular Cgoupal Concept Infographic. Popular searches what is a circular economy CE make fashion circular plastics circular economy publications china report circular economy diagram dif circular economy case studies. Helping farmers make casw decisions To address this, ITC launched e-Choupal, an accessible online platform that empowers stud through access to information.
Increased profits all round Farmers are already reporting the benefits from using e-Choupal. Maersk Line Using Product Passports to improve the recovery and reuse of shipping steel. Kalundborg Symbiosis Effective industrial symbiosis.
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