The NOOK Book (eBook) of the Do or Die by Clark Kokich at Barnes & Noble. FREE Shipping on $ or more!. This is part two of one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the. Articles and posts written and edited by Clark Kokich. In the fall of this year, Clark wrote and released Do or Die, the world’s first business book published.

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The book provides several real-life examples of enlightened companies who prioritized doing over saying, and the bottom-line success that followed. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences.

Clark Kokich

It gave them a real advantage. Broadcast is, in a way, a very intimate medium; you have very strong relationships with customers either at the program level or at the station level depending on what kind of organization you run.

His is currently focused on working with a number of key clients, as well as leading strategic initiatives across a range of issues. Copyright Mark Ramsey Media Once you really realize what those tools allow you to doyou start thinking less about what can I say to my customers and more about what can I do for my customers? Android and Kindle Fire versions are planned for release after the first of the year.

Razorfish’s Clark Kokich: Radio must “Do or Die” – Part 1 | Mark Ramsey Media LLC

By signing up you agree diie our privacy policy. Download the latest version here. Design Recommender The 7 best tools for making your most productive year yet Co. You can opt out anytime.

Mark Ramsey is a veteran media strategist, researcher, and trend-maker who has worked with numerous media, publishing, and digital brands View our other publications Privacy policy Terms of use Take down policy. Clark remains active in the world of digital marketing, serving on the boards of Acxiom, RocketFuel, and Marketfish.


Clark Kokich | Fast Company

You also need to have JavaScript enabled in your browser. It also explains how the reader can apply these same principles to his business. Under his leadership, the company grew to become one of the largest and most influential interactive agencies in the world. Work Life Hey Marketing Team: Get Marketing Dive in your inbox The free newsletter covering the top industry headlines Email: He is also the author of a fabulous new book called Do or Die.

Services Research Strategy Speaking. And share it with your peers. Please select at least one newsletter. Text, audio, video, all integrated with some knowledge about who that person is at the other end of the communication? A lot of the innovation early in e-commerce came from specialized e-commerce companies and startups but eventually the traditional retailers got the message and aggressively integrated their online and offline presences. Over the last decade, Clark has been recognized as one of the premiere thought-leaders in the world of digital marketing, having been quoted frequently in the Wall Street Journal, Ad Age, the New York Times, and other national publications.

Design What Apple needs to fix in and beyond Co. Clark Kokich Clark Kokich has been deeply involved in the digital marketing space since joining Avenue A in the summer of Do you see that changing any time soon? Now the only ones doing well at all are the ones that have been able to integrate both online and offline experiences.

Follow Razorfish on Twitter at razorfish. Design The 15 coolest interfaces of the year. Clark Kokich is the chairman of Razorfishthe well-known international digital agency. It is currently available exclusively as an iPad app. It also includes case studies detailing the thinking behind innovative work from Virgin America, Nike, Volkswagen, MillerCoors and others.


Do or Die outlines a clear strategy for businesses to survive and thrive in a world of never-ending technological change.

About Razorfish Razorfish creates experiences that build businesses.

The company was subsequently sold to Publicis in the fall of It infuses the power of digital into the traditional book format, by featuring video interviews, live websites kokicu Twitter feeds and easily shareable content. This is one of the most important interviews you will watch, read, or listen to this year. Adobe Flash Player version 9 or above is required to play this audio clip. With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience.

What is Radio in ? He graduated from the University of Oregon. He is a popular speaker, bringing his unique perspective on the future of marketing to business audiences in North America, Europe, and Asia. Please upgrade your browser. So there are still companies like Amazon and some specialty retailers that have done well solely online, but the diw advantage goes to the companies that have been able to integrate online and offline retail.

That happens in every industry that has a long history of generating cash in a traditional world. FR VivaKi, a global digital knowledge and resource center. About Services Blog Hivio Contact. How do broadcasters navigate this transition from say to do? Do or Die is the first full-length business book to be published as an iPad app.