In marketing, value migration is the shifting of value-creating forces. Value migrates from environment, the factors that determine value are constantly changing. Adrian Slywotzky described the concept of value migration in his book. Value Migration: How to Think Several Moves Ahead of the Competition is a non- fiction book by American business consultant Adrian Slywotzky. The text was. Adrian J. Slywotzky. · Rating details · 95 ratings · 6 reviews. According to Slywotzky, “value migration” is the flow of economic and shareholder value away .

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He demonstrates the step-by-step process by which you can evaluate your own company’s situation.

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Value Migration : How to Think Several Moves Ahead of the Competition

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Anish Chandy rated it really liked it Adriian 01, For the book, see Value Migration book. Value is perceived by customers and, as such, is subjective.

Value Migration (book) – Wikipedia

Peter rated it it was amazing Mar 27, Slywotzky wrote several books on profitability and growth, namely the bestselling Adrian J. Sonal Tripathi rated it it was amazing Sep 17, Looking for beautiful migratlon

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This book is not yet featured on Listopia. This is very difficult to measure so relative sltwotzky value of the firm is used as a proxy. Refresh and try again. Goodreads is the world’s largest site for readers with over 50 million reviews.

Jerry Kim rated it it was amazing Sep 09, Return to Book Page.

He reveals the specific strategic tools you can use in any company in any industry to anticipate customer changes and then design a business that will capitalize on the inevitable migration of value. He has worked slyeotzky a consultant since and is currently a partner at Oliver Wyman.

The value chain is the sum of all activities that add utility to the customer.

Value migration – Wikipedia

This page was last edited on 30 Januaryat Books by Adrian J. Thanks for telling us about the problem. This can only be done by offering a product or service that corresponds to customer needs. Slywotzky born in is a consultant and author of several books on economic theory and management. To ask other readers questions about Value Migrationplease sign up.

Value Migration: How to Think Several Moves Ahead of the Competition

The Innovator’s Dilemma Clayton M. According to Slywotzky, “value migration” is the flow of economic and shareholder value away from an increasingly outmoded business design toward others that are better equipped to create utility for customers and profit for the company. Steel, General Foods, and United Airlines. Hardcovermigrarion.

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Robin rated it really liked it Feb 16, In a fast changing business environmentthe factors that determine value are constantly changing. Adrian Slywotzky described the concept of value migration in his book. Sep 07, Mark Peterson rated it really liked it. Marketing strategy is the art of creating value for the customer. Part 2 Patterns “Seven patterns every manager should know”: Critical in Slywotzky’s work is soywotzky research into the benefit of being a “first mover.

We can notify you when this item is back in stock. Not with new products or innovative technology, but with slywotzkky business designs. A linkage occurs whenever one activity affects other activities in the chain. To see what your friends thought of this book, please sign up. Rohan Advant rated it really liked it Sep 11, Trivia About Value Migration: Rovin Vincent Asadon rated it it was amazing Jan 08, Charles David Edinger rated it it was amazing Mar 29,